Google complicit in UK premium rate phone number scams?

So you need a phone number fast right, and you know that if you call directory enquiries from your mobile or land line you are going to get charged for the call, so you Google the service you need,..

As an example let’s use the UK National Health Service direct health advice line, NHS Direct. This line is an 0845 number that’s free to call from a land line. You Google it and the first result is this site :

http://www.medhelpline.co.uk/nhsdirect.html

which offers to connect you to NHS Direct through an 0906 number which is actually PREMIUM RATED! (Only the words ‘premium rated’ do not appear anywhere near the number itself, Well you’d think that most people would not fall for this scam, but at 4am in the morning, perhaps your having palpitations? taken too much of your medication? or are having other symptoms that have you in a panic?)

Looking closer at the Google search we can see that the legitimate website entry NHS Direct, has been pre-empted by a paid avert which is barely distinguishable from the genuine search results. The scammers have used Google Adwords advertising to gazump the real service, and the spoof website even uses the same style as the legitimate one. This is just one example among many.

Now the question is , is Google aware that its adsense program is being exploited in this way or are they quite happy to continue making revenues from such scam advertising? The advertising that appears in your search results is clearly being deliberately disguised as a legitimate search result, google itself exploiting the tendency for users to take the first result in the list. And the next question to ask google is , what if any checking are they doing on sites advertised in this way?

If you have been scammed into calling a premium rate number you can report the scam to Actionfraud.org.uk

General Increase in benefits : UK Government Claw backs

From 12th April 2012 there is scheduled to be an increase in the General Level of Benefits, this will mean that for example the basic rate of Incapacity benefit, long term will become £99.15 per week. The incapacity age addition will be £5.90 making to total weekly benefit for a single sick and disabled claimant over the age of 45 to be £105.05 per week, from a previous figure of £99.85

However those who are also in receipt of housing benefit, possibly the majority of such claimants face a considerable government claw back which will come into effect on 13th August 2012 when protection ends against the governments reduction in LHA to £80.77 This will be the second such reduction in LHA which will impact the sick and disabled during this government. Housing benefit is an essential form of income for benefit claimants and is being systematically targeted by this government for cuts. Housing benefit is calculated using a figure determined by government of how much the law says a sick and disabled person needs to live on, this figure is £67.50 plus £28.85 for sickness or disability. £96.35 in all.  If this figure is not increased on 12th April, or by 13th August sick and disabled people face a considerable reduction in the total amount of benefit awarded.

Housing benefit awarded prior to 12 April :         £84.02

Housing benefit projected after 12 April if the amount the law says a sick and disabled person need to live on remains the same :  £80.64

Housing benefit projected after 13th August :      £75.11

The net effect of all this is that the general increase in benefits for all those on incapacity benefit of £5.20 per week stands to be offset by a reduction of housing benefit of £8.91 per week, leaving them on average £3.71 per week worse off DESPITE the general increase in benefit. And that sick and disabled people will now have to pay on average £12 per week towards their rent to make up the housing benefits shortfall. Where prior to the incumbency of this UK government LHA in most cases covered all of their rent at its previous level.

This is simply the final straw in this governments’ scapegoating of the sick and disabled, the amounts seem tiny until you look at them as a percentage of weekly income, in this case a reduction of 11% during the course of this government.